Last week’s thoughts demonstrated how to use artificial intelligence (AI) to build “personas”. The personas are composites or profiles of customer types – managers, executives, procurement officers, etc. With additional work, you can use AI to take it to the next level, and build a “digital twin”.
The purpose of a digital twin is to help you prepare for interactions with a specific individual. If you are able to provide enough information to the AI assistant, it can project what the person might say in response to specific prompts.
For example, I can feed Claude information about myself. That would include:
Website
Mailing Systems Technology Articles
IPMA blogs
Berkshire Strategy blogs
AI blogs
Instagram account
Claude returned a profile built on public-facing content. To create a true digital twin, I would need to continuously add information based on personal interactions. That may include that I hold daily huddles with my team, I mentor several individuals in the industry, and my last sale as a consultant.
I then entered the prompt to the “Mark Fallon twin”: "What's the biggest mistake companies make with USPS compliance?"
The beginning of the response: “Treating compliance as a one-time project instead of an ongoing discipline. I see this constantly. A company goes through a big initiative — gets their Seamless Acceptance numbers in order, cleans up their mail.dat files, gets certified on whatever equipment they're running — and then treats it as "done." Six months later nobody's watching the error thresholds, nobody's tracking the DMM updates, and they're surprised when they get hit with an issue they should have seen coming a mile away.”
This is reasonably close to how I would answer the question. Not perfect, but enough to prepare me for a live discussion with “Mark Fallon”. And I can save the prompt for future “conversations”.
So, how might you use a digital twin of your most important client? Your boss? Yourself?
Amazing Astronomical Fact: The summer solstice marks the longest day of the year – which means the shortest night. And the shortest amount of time for stargazing. And the sun sets later through mid-July, meaning staying up late for the skies to darken.
Over the next week, the Moon will continue to wax, culminating with the Strawberry Full Moon on June 29, 2026. If you live in North America, strawberries have a brief harvest season that lasts just a few weeks. The June full moon has symbolically marked a time of growth, abundance and joy.
#artificialintelligence #ai #digitaltwin #fullmoon #strawberrymoon #theberkshirecompany
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