A marketing strategy in use for the past few decades is the concept of “personas”. It’s a semi-fictional representation of the type of clients you work with, or want to work with. You build personas from demographics, past interactions, and informed assumptions.
For example, if selling to the print and mail industry, personas would include:
Production Manager
Communications Leader
Marketing Executive
Operations Director
One challenge when creating personas is internal bias. For example, past experience may make a person think, “Production Managers don’t believe that.” Or, “Operation Directors only care about the bottom line.”
Using artificial intelligence (AI) to create personas can help overcome that bias. Most AI engines allow a user to provide a brief description of a persona, and then interact with the model. For example, I wrote the following prompt in Claude:
“You are an operations manager, Paula, who is responsible for inbound mail at an insurance company. You have been told to integrate AI into your process. Explain why you might want to hire a consultant to assist you.”
The response (abbreviated):
So why would I want a consultant? A few reasons:
I don't know what I don't know.
I need a vendor-neutral perspective.
I need someone who speaks both languages.
Compliance keeps me up at night.
Working with this response, I can develop blogs, marketing material, and sales presentations that address these issues. I can also add what I have heard directly from operations managers. Combining both points of view help me minimize the impact any bias – mine or Claude’s.
Amazing Astronomical Fact: This week provides one of the best opportunities to see the smallest planet, Mercury. Due to its size and proximity to the Sun, it is best viewed during twilight. If you look towards the western horizon in the hour after sunset, Mercury will appear to the right of the largest planet, Jupiter.
A solar day on Mercury lasts 176 Earth days, while its year is only 88 days. This difference caused astronomers to think that it didn’t rotate at all. The surface of Mercury facing the sun reaches temperatures of 800 degrees Fahrenheit (427 degrees Celsius), while the dark side will be as low as -279 degrees Fahrenheit (-173 degrees Celsius).
These images of Mercury were taken from NASA’s MESSENGER spacecraft.
#artificialintelligence #ai #personas #bias #mercury #theberkshirecompany
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