Artificial Inteligence
marketing
persona
On a call with my business coach, we discussed the new eBook I was developing. For the first draft, I uploaded several essays to Claude. My prompt asked for the essays to be put in a logical order and formatted for an eBook. The result was profoundly disappointing.
Having just launched an eBook herself, Coach shared the contact information for the human that she worked with for design and formatting. Found through Fiverr, the talented person also designed a prior eBook, notepads and PowerPoint presentations. Working together, they’ve developed a winning style that reflects Coach’s personality and business acumen.
Every day, my email in-box and LinkedIn feed are full of messages touting the need to move to artificial intelligence (AI) for every task impacting my business. My daily schedule – turn over to AI. Answering emails – turn over to AI. Writing content for my website – turn over to AI. Dreams while I’m sleeping – turn over to AI.
Okay, I made the last one up. Or did I?
Whenever I see a post or email that states I MUST use AI for any task, I immediately doubt the author. Is it hype to grab views? Is it a desperate attempt to convince me to use their services or software? Is it a scam?
This post isn’t a call to not use AI. It’s a call to seriously think about why and why not to use AI for different functions. This blog has posts about using AI in inbound mail, digital mail, and robots. My photo editing skills are weak, so I use Claude to create collages or format photos for the best use on LinkedIn.
I don’t use AI for tasks that are better performed by a human. Design work, writing original content, or responding to emails. That can also be extended to work I enjoy doing – scheduling my day, taking notes during meetings, and reading complete documents.
Continue to learn how to best use AI for your work. Consider which tasks you want to have a machine perform, and which you want to assign to yourself or another person. The choice is yours – not the AI cheerleaders.
Amazing Astronomical Fact: This weekend, people in the United States will be celebrating Independence Day, the 4th of July. Most festivities will also include fireworks – small ones launched in the backyard, with others so large they require professionals prepping for days.
The night skies have aligned to join in the celebration. In the constellation Cygnus is “NGC 6946” – a spiral galaxy known for its high rate of supernovae, earning it the nickname the Fireworks Galaxy. Look towards the northeast skies around 10:00pm for the viewing.
This week’s photo includes an image of NGC 6946 (credit - NASA/ESA, STScI, and Jason Major (Flickr, CC BY-NC-SA 2.0)) and some land-based fireworks at a baseball stadium.
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