Trends in Print and Mail

The Berkshire Company Blog

Planning for the Future When Buying for Today

Posted by Mark Fallon on Feb 25, 2019 12:21:23 PM


The technology used in the print and mail industry is changing rapidly. Every year, equipment speed and capability is improving. It’s challenging to buy for the present and keep an eye towards the future. So how do we solve today’s issues and prepare for tomorrow’s needs?

There are 4 key principles to follow when buying and planning:

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Operations Management / Technology / Outsourcing / Strategy / Purchasing

Trust: The Linchpin to Client-Service Provider Relationships

Posted by Mark Fallon on Jan 7, 2019 5:01:00 AM



As a mailer, you took the right steps to select a service provider for your documents. The Request for Proposals (RFP) process helped you select the vendor with the best services at the best prices. Careful contract negotiations locked in pricing and service levels.

As a service provider, you bring on customers that best match your capabilities. A contract is signed that provides value for the customer, while providing a reasonable profit for the company. The next step is to complete the onboarding process.

Client and provider work together to transition work. Following a project plan with ample testing, documents are reviewed and approved. On schedule, the mail is moved into production.

This is only the beginning of the relationship. Just like a relationship between two people, there must be trust between the two parties. Establishing trust isn’t a one-time event, but an ongoing activity with the customer and the service provider taking active roles.
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Industry Vendors / Operations Management / Outsourcing

Trends in Print and Mail - The Top 10 Posts from 2018

Posted by Mark Fallon on Dec 26, 2018 5:01:00 AM


Just in time to approve the 2019 postal rate increase, the Senate confirmed two members of the U.S. Postal Service (USPS) Board of Governors. One of the new governor’s term expired in December, other nominees didn’t even receive a hearing, so the administration will have to resubmit their names in 2019. Postal Legislation is still mired down in subcommittees of both houses.

After one White House report caused an uproar by recommending privatizing the USPS, the long-delayed Task Force report side-stepped that option while providing few other ideas. The Postal Regulatory Commission (PRC) has taken no action on their own proposed changes to the rate-making process.

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United States Postal Service / Industry Vendors / Operations Management / Outsourcing / U.S. Postal Service / Quality Control

Battling Compliance – A Winning Strategy

Posted by Mark Fallon on Aug 7, 2018 5:01:00 AM


When a company decides to outsource customer communications to a service provider, that doesn’t mean the work is done. The vendor must be monitored and managed to ensure that they’re meeting the standards negotiated in the contract. Savvy customers take managing their vendors to the next step – by conducting periodic audits for quality control, best practices, and compliance with postal and industry regulations.

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Industry Vendors / Outsourcing / U.S. Postal Service / Quality Control

The High Costs of Low Quality Control

Posted by Mark Fallon on Apr 3, 2018 5:01:00 AM


In January 2018, Aetna settled a lawsuit for $17 million over a data breach. In March 2018, a class-action lawsuit was filed against CVS, Fiserv and other parties for a similar data breach. The cases are related – the privacy compromises occurred because personal health information (PHI) could be seen through the window of the envelopes used for mailing notices to people with HIV.

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Outsourcing / Quality Control

Print-Mail Service Providers: The Top Pitfalls to Avoid in Your Contract

Posted by Mark Fallon on Mar 20, 2018 5:01:00 AM




When you sort the pieces that arrived in your mailbox today, take a good look at the return addresses. Most of the mail you received wasn’t printed by the company whose name appears in the upper left-hand corner. Instead, it was manufactured – and probably mailed – by a print-mail service provider (PSP).

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Industry Vendors / Outsourcing / Strategy

Trends in Print and Mail - The Top 10 Posts from 2017

Posted by Mark Fallon on Jan 3, 2018 5:20:00 AM


A new administration and a new congress took office in 2017. Along with those changes, there was a brief hope for legislative reform when a joint bill was passed by the House Oversight and Government Reform Committee. As the President and the Senate majority are from the same party, perhaps nominees to the U.S. Postal Service (USPS) Board of Governors would be approved.

However, the legislation has since stalled and the Senate hasn’t scheduled any hearings on the nominees. Letter mail volumes – for both First Class Mail and USPS Marketing Mail – have declined. The Postal Regulatory Commission (PRC) announced their findings and proposed rulemaking after completing the mandatory 10-year review of the system for regulating postage rates for Market Dominant products – and the responses from industry and USPS leadership have been negative. Mergers and acquisitions of service providers continue at a brisk pace.

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United States Postal Service / Industry Vendors / Operations Management / National Postal Forum / Outsourcing

The Unstoppable Move to Less Paper, and the Upcoming Upheaval of the Mailing Industry

Posted by Mark Fallon on Dec 12, 2017 6:30:12 PM



Roaming through a used book store, I came across "Writing with a Word Processor" by William Zinsser. Written in 1983, the book chronicles Zinsser teaching himself how to use an IBM Displaywriter – one of the first office word processors. More than just a look back to the adoption of modern technology, the book provides some insight to what we can expect in the future – less paper.

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Industry Vendors / Operations Management / Technology / Outsourcing / Strategy

Not Every Proposal Wins

Posted by Mark Fallon on Aug 1, 2017 5:01:00 AM


For most of my career, I’ve been involved with requests for proposals (RFP). First, as a customer looking to purchase equipment and services. Next as a consultant, guiding my clients through the RFP process. Also as a vendor, responding to companies looking for a consultant.

Two things I’ve learned – first, there’s usually only one vendor who wins the business. Second, not every proposal submitted will be successful.

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Operations Management / Outsourcing

Selecting an Outsourcing Vendor

Posted by Mark Fallon on Jul 12, 2017 10:23:00 AM

After reviewing several options, a client decided to outsource the production and mailing of certain documents. We helped them identify vendors who had experience with their industry, and with their purchasing department, published a Request for Proposals (RFP). Using the weighted scoring approach, the team further narrowed the list of vendors to 3 finalists. References were called, site visits were completed, and the vendors made their final presentations.

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Industry Vendors / Operations Management / Outsourcing

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The Berkshire Company improves business processes in your print & mail operations, helping you solve real problems.

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