Trends in Print and Mail

The Berkshire Company Blog

Poor Richard and Record Keeping

Posted by Mark Fallon on Mar 5, 2025 4:15:00 AM

For this month’s installment, we’ll look at two aphorisms from Richard Saunders:

“Observe all men, thy self most.” (August 1740) 

“There are three things extreamly hard: steel, a diamond, and to know one self.” (January 1750)

In other words, we need to keep accurate records of volumes and costs. This is especially true in a production environment. We all want to improve ourselves and our operations. But you need to know where you are before you can make any changes.

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Operations Management / Strategy / Postage Rates / Purchasing / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

Poor Richard and Professionalism

Posted by Mark Fallon on Feb 5, 2025 4:30:00 AM

“Tho’ modesty is a virtue, bashfulness is a vice.” – Poor Richard’s Almanack, 1750

You should be proud of being a professional operations manager.

For decades, we’ve been told “print is dead” or “nobody mails anymore”. Yet, we’re still here. And there’s more of us than most people realize. The EMA Foundation for Paper-Based Communications tracks and identify trends in our industry. Their 2023 U.S. Mailing Industry Economic Job and Revenue Study revealed that the mailing industry (including print and design) accounts for 7.9 million jobs and contributes $1.9 trillion to the US economy. That’s more than the airlines, and almost as much as the oil and gas industry.

Too often, print and mail are seen as archaic professions. Negative articles have images of presses that have more in common with Gutenberg than today’s digital production models. Mail is portrayed as licking stamps for envelopes. In reality, print and mail are high-tech industries.

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Operations Management / Strategy / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

Poor Richard and Employees

Posted by Mark Fallon on Jan 8, 2025 4:00:00 AM

“What one relishes, nourishes.” - Poor Richard's Almanack 

The year 2025 marks the 250th anniversary of Ben Franklin being appointed Postmaster General by the Second Continental Congress. In 1753, Mr. Franklin had previously been appointed joint Postmaster General by King George III.

Before that, Franklin was a printer and author. Perhaps his most famous work was the yearly Poor Richard’s Almanack, under the pseudonym Richard Saunders. From 1732 to 1758, the pamphlet provided seasonal weather forecasts, puzzles and astronomical information.

What people remember are Franklin’s witty sayings passing along homespun wisdom. Most of us are familiar with: “A penny saved is a penny earned.” Or “Early to bed and early to rise, makes a man healthy, wealthy, and wise.”

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Operations Management / Strategy / Leadership / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin

Doing the Right Thing Right

Posted by Mark Fallon on Dec 3, 2024 5:30:00 AM

"Nothing ever becomes real until it is experienced. Even a proverb is no proverb until your life has illustrated it." - John Keats 


Too often, successful executives are classified as being either innovative leaders or efficient managers. The innovative leader is defined as a visionary, a passionate idealist, and an inspirational thinker. On the other hand, the efficient leader is process-oriented, a student of Agile, or Total Quality Management (TQM), or a black belt disciple of Six Sigma. In reality, the successful person blends these seemingly opposite traits into inseparable qualities.

In his acclaimed book,On Becoming a Leader, Warren Bennis states, “The manager does things right; and the leader does the right thing.” He further differentiates the manager and the leader:

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Operations Management / Strategy / Leadership / The Berkshire Company / reading / learning / success / positive / inspiration / management / strength

Joy: The Essential Element of Success

Posted by Mark Fallon on Oct 31, 2024 5:00:00 AM

Bill Fallon, joyfully sorting Santa's mail.

In the late 1990s, I held my last job in the corporate world. I was the Vice President, Document Technology and Delivery, at State Street in Boston. My group included print, mail, centralized receiving, couriers, output control and the parking garage. I was younger then, and thought it was important to manage with a serious outlook. Unfortunately, sometimes I took myself too seriously.

Thank goodness, I had three amazing direct reports – Audrey, Paul and Bob. Thay had all been with the company for decades. In fact, Audrey started before I was born. They were all old enough to be my parents. Paul’s son and I were born on the exact same date.

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Strategy / learning / success / positive / inspiration / growth / optimism

Schedule Some Downtime

Posted by Mark Fallon on Jan 17, 2024 6:00:00 AM


People today are being asked to take on additional responsibilities, handle new projects, and do more with less. Schedules are tighter than ever. Customers demand quicker response times. More reports must be completed. And more meetings are added to your calendar. Despite working 10-hour days, plus weekends, you still feel overwhelmed. With no end in sight.

If this description hits close to home, then take this advice: schedule some downtime.

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Strategy / Leadership / reading / inspiration / management / growth

Growth and Opportunity

Posted by Mark Fallon on Mar 7, 2023 4:30:00 AM

"Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don't quit." - Conrad Hilton


In the early years of my professional life, I changed jobs about every 18 months. Sometimes the new job would be a transfer within the company, other times I went to a new company. While I did resign from my roles, I never felt that I “quit”.

I would start at a company with a directive to improve the operation. When that was accomplished, I would look for new challenges and opportunities. If I couldn’t find them in my current role, I would start looking elsewhere. I had one boss that understood my personality, and he kept expanding my responsibilities. I stayed at that company 4 years, 4 months and 4 days.

Growth – personal and professional – requires change and movement. Smart managers and smart companies recognize the need for growth, and assist their employees with their development. If you aren’t able to continue to grow in your current job, you owe it to yourself to look elsewhere. 

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Strategy / Leadership / The Berkshire Company / consulting / learning / success / management / growth

Management by Fortune Cookie

Posted by Mark Fallon on Dec 1, 2022 7:37:11 AM

“Sorry, wrong cookie.” – Fortune Cookie

Many Sunday nights in my house begin with a call to the Wok and Roll restaurant. I’m a creature of habit, and I bet the manager writes down “Kung-Pao Chicken” as soon as she sees my telephone number on the Caller ID.

At the end of each meal, I indulge in another favorite habit, opening my fortune cookie. While I don’t believe that my future can be predicted by a random message placed in a mass-produced cookie, I still love those little notes.

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Operations Management / Strategy / Leadership / reading / success / positive / inspiration

I Need to Read More Books

Posted by Mark Fallon on Feb 2, 2022 4:00:00 AM

What I bought on my summer vacation last year.

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Strategy / Leadership / The Berkshire Company / books / reading

When Backup Plans Need Backup Plans

Posted by Mark Fallon on Mar 23, 2020 4:30:00 AM


On Sunday, I received an email from a client concerned about his disaster recovery plans. In the first line of his message, he acknowledged it was the weekend and added, “Unfortunately my brain won’t allow me to take too much time off!”

We then exchanged some emails and texts, with plans for a call on Monday morning to review his options. I know he didn’t want to bother me on a Sunday, but he had to start working on the problem as soon as possible.

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Mail Security / Strategy / Leadership / mail / disaster recovery / business continuity