Trends in Print and Mail

“Little strokes fell great oaks.” August 1750

A constant theme in Franklin’s Almanack was frugality. When considering the above quote, think about always looking for discounts, or other ways to save money. No matter how small the savings may be.

When contracting for services, an oft-overlooked opportunity are multi-year contracts. Ask vendors for considerations if you extend a one-year contract to three years, or three years to five years. Add language to guarantee pricing – or limits to increases – for the length of the contract, including extensions.

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Operations Management / Strategy / Postage Rates / Purchasing / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

For this month’s installment, we’ll look at two aphorisms from Richard Saunders:

“Observe all men, thy self most.” (August 1740) 

“There are three things extreamly hard: steel, a diamond, and to know one self.” (January 1750)

In other words, we need to keep accurate records of volumes and costs. This is especially true in a production environment. We all want to improve ourselves and our operations. But you need to know where you are before you can make any changes.

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Operations Management / Strategy / Postage Rates / Purchasing / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

“Tho’ modesty is a virtue, bashfulness is a vice.” – Poor Richard’s Almanack, 1750

You should be proud of being a professional operations manager.

For decades, we’ve been told “print is dead” or “nobody mails anymore”. Yet, we’re still here. And there’s more of us than most people realize. The EMA Foundation for Paper-Based Communications tracks and identify trends in our industry. Their 2023 U.S. Mailing Industry Economic Job and Revenue Study revealed that the mailing industry (including print and design) accounts for 7.9 million jobs and contributes $1.9 trillion to the US economy. That’s more than the airlines, and almost as much as the oil and gas industry.

Too often, print and mail are seen as archaic professions. Negative articles have images of presses that have more in common with Gutenberg than today’s digital production models. Mail is portrayed as licking stamps for envelopes. In reality, print and mail are high-tech industries.

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Operations Management / Strategy / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

“What one relishes, nourishes.” - Poor Richard's Almanack 

The year 2025 marks the 250^th anniversary of Ben Franklin being appointed Postmaster General by the Second Continental Congress. In 1753, Mr. Franklin had previously been appointed joint Postmaster General by King George III.

Before that, Franklin was a printer and author. Perhaps his most famous work was the yearly Poor Richard’s Almanack, under the pseudonym Richard Saunders. From 1732 to 1758, the pamphlet provided seasonal weather forecasts, puzzles and astronomical information.

What people remember are Franklin’s witty sayings passing along homespun wisdom. Most of us are familiar with: “A penny saved is a penny earned.” Or “Early to bed and early to rise, makes a man healthy, wealthy, and wise.”

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Operations Management / Strategy / Leadership / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin

"Nothing ever becomes real until it is experienced. Even a proverb is no proverb until your life has illustrated it." - John Keats 

Too often, successful executives are classified as being either innovative leaders or efficient managers. The innovative leader is defined as a visionary, a passionate idealist, and an inspirational thinker. On the other hand, the efficient leader is process-oriented, a student of Agile, or Total Quality Management (TQM), or a black belt disciple of Six Sigma. In reality, the successful person blends these seemingly opposite traits into inseparable qualities.

In his acclaimed book,On Becoming a Leader, Warren Bennis states, “The manager does things right; and the leader does the right thing.” He further differentiates the manager and the leader:

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Operations Management / Strategy / Leadership / The Berkshire Company / reading / learning / success / positive / inspiration / management / strength

"Reading takes us away from home, but more important, it finds homes for us everywhere." - Hazel Rochman

 

For most of us, the upcoming holiday weekend marks the beginning of summer vacation season. Hopefully, you’ll find time away from your office – onsite or hybrid – and enjoy some downtime with family and friends. Time for resting, reflecting, and perhaps – reading.

My vacation companions always include a book. Or two. Or three. 

And usually a stop at a bookstore. Or two. Or three. It’s why I prefer to drive rather than fly. No extra luggage needed and no overweight fees. 

Here are a baker’s dozen of books you might consider packing in your bags. 

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The Berkshire Company / books / reading / learning / positive / inspiration / optimism / gift / bookstore

" I am still learning.” – Michelangelo

It wasn’t something I planned, becoming the owner of 3 different canes. There was no intentional collecting – one’s an heirloom, one’s an essential aid, and the other was a gift. My situation brought them together, and each one brought its own little lesson. 

First Cane: The standard wooden cane belonged to my father. It was his last cane, one that he kept nearby – even when he was using a walker or wheelchair. I can’t use it, because it’s not the right height (when I say I looked up to my father, it’s more than a metaphor). Along with some military memorabilia, it’s one of his few possessions that I kept after his death.

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The Berkshire Company / reading / learning / positive / inspiration / kindness / recovery / optimism / strength / gift

In a few weeks, the mailing industry will come together at the National Postal Forum (NPF) in Indianapolis, IN. From Sunday, June 2^nd through Wednesday, June 5^th, attendees will attend classes, meet with vendors, and hear from US Postal Service (USPS) executives. It’s a packed agenda.

The Berkshire Company has partnered with the NPF to create the Mail Center Manager Course on Wednesday, June 5^th. After three days of learning about postal initiatives, industry trends and innovative technology, we’re focusing on your most important resource – you!

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United States Postal Service / National Postal Forum / USPS / NPF / The Berkshire Company / Habitat for Humanity / growth

There was more than one winner at the National Postal Forum (NPF) in Charlotte a few weeks ago. In fact, it was evident that all 3,500 attendees had a successful conference in the shadow of the NASCAR Hall of Fame. Whether in classes, on the trade show floor, or networking at events – there were opportunities for everyone.

The keynote address from Postmaster General (PMG) DeJoy provided an update on the Delivering for America plan. PMG DeJoy stressed his commitment to continual “dramatic change” at the US Postal Service (USPS). Videos featuring key leadership emphasized the progress made so far, with the need for even more work to be done. DeJoy stated the new network will take “the Postal Service from the leader in the last mile, to the leader in the last 150 miles.”

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United States Postal Service / National Postal Forum / Postal Customer Council / USPS / Digital / U.S. Postal Service / Postage Rates / NPF / shipping / mail / Postmaster General / The Berkshire Company / learning / management

There’s nothing more rewarding than hearing about a client’s success. It’s even better when the successes involve real dollar savings.

Of course, nothing compares to a call when a client describes their most recent round of savings as “low-hanging watermelons”.

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United States Postal Service / National Postal Forum / Postal Customer Council / USPS / Digital / U.S. Postal Service / Postage Rates / NPF / mail / The Berkshire Company / management