Trends in Print and Mail

The Berkshire Company Blog

Poor Richard and Record Keeping

Posted by Mark Fallon on Mar 5, 2025 4:15:00 AM

For this month’s installment, we’ll look at two aphorisms from Richard Saunders:

“Observe all men, thy self most.” (August 1740) 

“There are three things extreamly hard: steel, a diamond, and to know one self.” (January 1750)

In other words, we need to keep accurate records of volumes and costs. This is especially true in a production environment. We all want to improve ourselves and our operations. But you need to know where you are before you can make any changes.

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Operations Management / Strategy / Postage Rates / Purchasing / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism

Poor Richard and Professionalism

Posted by Mark Fallon on Feb 5, 2025 4:30:00 AM

“Tho’ modesty is a virtue, bashfulness is a vice.” – Poor Richard’s Almanack, 1750

You should be proud of being a professional operations manager.

For decades, we’ve been told “print is dead” or “nobody mails anymore”. Yet, we’re still here. And there’s more of us than most people realize. The EMA Foundation for Paper-Based Communications tracks and identify trends in our industry. Their 2023 U.S. Mailing Industry Economic Job and Revenue Study revealed that the mailing industry (including print and design) accounts for 7.9 million jobs and contributes $1.9 trillion to the US economy. That’s more than the airlines, and almost as much as the oil and gas industry.

Too often, print and mail are seen as archaic professions. Negative articles have images of presses that have more in common with Gutenberg than today’s digital production models. Mail is portrayed as licking stamps for envelopes. In reality, print and mail are high-tech industries.

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Operations Management / Strategy / Leadership / print / The Berkshire Company / learning / success / positive / inspiration / management / growth / strength / employees / Ben Franklin / professionalism