Trends in Print and Mail

The Berkshire Company Blog

Poor Richard and Accountability

Posted by Mark Fallon on Jun 11, 2025 4:44:59 AM

“One today is worth two tomorrows.” April 1757

Benjamin Franklin was a strong believer in personal responsibility. One of the virtues he listed in his autobiography was “Resolution: Resolve to perform what you ought; perform without fail what you resolve.”

To “perform what we ought”, we need to account for our actions, and the actions of our department. That means integrating systems that monitor not just every job, but pieces within that job. Just as important as any technical tool is the attitude of the individual performing the work. The team must adopt a culture of accountability.

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United States Postal Service / Operations Management / Technology / Strategy / USPS / Postage Rates / Leadership / mail / print / The Berkshire Company / learning / inspiration / management / growth / strength / employees / Ben Franklin / professionalism / information

Race Results from the 2023 National Postal Forum in Charlotte

Posted by Mark Fallon on Jun 5, 2023 12:15:53 PM

There was more than one winner at the National Postal Forum (NPF) in Charlotte a few weeks ago. In fact, it was evident that all 3,500 attendees had a successful conference in the shadow of the NASCAR Hall of Fame. Whether in classes, on the trade show floor, or networking at events – there were opportunities for everyone.

The keynote address from Postmaster General (PMG) DeJoy provided an update on the Delivering for America plan. PMG DeJoy stressed his commitment to continual “dramatic change” at the US Postal Service (USPS). Videos featuring key leadership emphasized the progress made so far, with the need for even more work to be done. DeJoy stated the new network will take “the Postal Service from the leader in the last mile, to the leader in the last 150 miles.”

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United States Postal Service / National Postal Forum / Postal Customer Council / USPS / Digital / U.S. Postal Service / Postage Rates / NPF / shipping / mail / Postmaster General / The Berkshire Company / learning / management

Low-Hanging Watermelons

Posted by Mark Fallon on May 9, 2023 5:30:00 PM

There’s nothing more rewarding than hearing about a client’s success. It’s even better when the successes involve real dollar savings.

Of course, nothing compares to a call when a client describes their most recent round of savings as “low-hanging watermelons”.

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United States Postal Service / National Postal Forum / Postal Customer Council / USPS / Digital / U.S. Postal Service / Postage Rates / NPF / mail / The Berkshire Company / management

Vote By Mail – Process Integrity and Visibility

Posted by Mark Fallon on May 4, 2020 4:30:00 AM


With the current pandemic, there’s been a renewed call for more states to offer voting by mail. Not as an exception to voting in person, but as the preferred method for elections. There are already five states that conduct elections entirely by mail: Colorado, Hawaii, Oregon, Washington and Utah. 21 other states allow voting by mail for certain elections. Expansion of voting by mail seems to be a natural progression.

Election authorities must take action to ensure integrity and visibility throughout the process. That includes a high-integrity production system for printing and mailing, plus using the US Postal Service (USPS) Informed Platform for mailing and receiving ballots.

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Mail Security / United States Postal Service / USPS / U.S. Postal Service / Quality Control / mail / Vote by mail

When Backup Plans Need Backup Plans

Posted by Mark Fallon on Mar 23, 2020 4:30:00 AM


On Sunday, I received an email from a client concerned about his disaster recovery plans. In the first line of his message, he acknowledged it was the weekend and added, “Unfortunately my brain won’t allow me to take too much time off!”

We then exchanged some emails and texts, with plans for a call on Monday morning to review his options. I know he didn’t want to bother me on a Sunday, but he had to start working on the problem as soon as possible.

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Mail Security / Strategy / Leadership / mail / disaster recovery / business continuity

The US Postal Service 5-Year Strategic Plan – Still No Plan

Posted by Mark Fallon on Jan 20, 2020 3:25:05 PM



Last April, during a House Oversight Committee hearing, Representative Mark Meadows (R-North Carolina) took Postmaster General (PMG) Brennan to task for not delivering a 10-year strategic plan to Congress that was promised to be handed over in January. A second delivery date was also missed. The congressman was not happy.

Representative Meadows had worked with his Democrat colleagues to draft bi-partisan postal reform bills. As he said, the PMG’s actions were turning an advocate into an adversary. At the end of the discussion, the Committee Chair, the late Representative Elijah Cummings, directed that the plan be delivered to the committee no later than July.

At that summer’s Mailers' Technical Advisory Committee (MTAC) meeting, PMG Brennan was asked when the strategic plan would be published. The PMG said that the Oversight Committee had the plan, and that it would be released to the industry “in due time”.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Postage Rates / mail / Postal Regulatory Commission

Implementing the US Postal Service 2020 Rate Changes

Posted by Mark Fallon on Jan 13, 2020 5:00:00 AM

On Sunday, January 26, 2020, the new US Postal Service (USPS) postage rates and rules go into effect, so mailers need to act now to be properly prepared. For most mailers, the first day of mailing under the new rates will be Monday, January 27, 2020.

This rate case was announced on October 9, 2019. Set to go into effect on January 26, 2020, the new rates represent about a 1.9% increase over the current prices for mailing, or “Market Dominant” products and about a 4% increases for shipping, or “competitive” products.

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United States Postal Service / U.S. Postal Service / Postal Reform / Postage Rates / mail / Postal Regulatory Commission

5 Postal and Print Issues for 2020

Posted by Mark Fallon on Dec 30, 2019 8:53:17 AM


It’s impossible to predict the future, but when there are storm clouds in the sky, you can be pretty sure it’s going to rain. Lightning and downpours can be seen in the distance, inching their way forward. We brace for the worst.

Of course, a good rain helps farmers grow crops. Watersheds and aquifers are refreshed, increasing the supply of clean water for our homes. Grasslands and forests are rejuvenated, staving off brutal fires.

There are clouds in the skies for the print-mail industry.

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Industry Vendors / Strategy / USPS / U.S. Postal Service / Postage Rates / NPF / mail / Postal Regulatory Commission / print

Huddle Up!

Posted by Mark Fallon on Dec 2, 2019 6:30:32 AM


Before every play, a football team forms a huddle to call the next plan of action. In the best teams, players give feedback about what they’re seeing on the field, so the quarterback has the best information possible to make the right decision. When they break, everyone knows the objective, and their role in helping achieve that objective.

In businesses, teams should follow a similar pattern. At the start of each day, or shift, everyone on the team should come together for a briefing. We call this “the daily huddle”. It works for all types of organizations, and is especially helpful for print and mail operations.

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Operations Management / Leadership / mail / print

The First Postal Rate Change for 2020

Posted by Mark Fallon on Nov 4, 2019 9:27:47 AM

On October 9, 2019, the United States Postal Service (USPS) filed R2020-1: Notice of Market-Dominant Price Change. The Postal Regulatory Commission (PRC) will now review the rates to ensure they’re in compliance with the relevant statutes. The expected implementation of the new rates is on January 26, 2020.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Postage Rates / Leadership / mail / Postal Regulatory Commission