Trends in Print and Mail

The United States Postal Service (USPS) needs a new Postmaster General.

After 33 years of service with the USPS, Postmaster General (PMG) Megan Brennan is retiring. The 74th, and first female PMG, Ms. Brennan has led the USPS through a rocky few years. Most notably, she had no Board of Governors for over 18 months.

With her retirement comes an opportunity to bring new leadership to the USPS. That leader has to be willing to lead a government agency with over 600,000 employees, have a firm grasp of logistics, deal with unforeseen challenges and competitors, and react to a consistently changing landscape. Add to that congressional oversight that is often driven by politics instead of sound management, plus an executive branch that wants to privatize the organization.

Where do you find a leader willing to take on these challenges? Where do you find leaders who’ve led institutions of a comparable size? Where would you find someone whose organization has gone through such significant changes during tumultuous times?

Production inkjet presses. File-managed processing with job and piece level tracking. Seamless acceptance for full-service Intelligent Mail barcode mailings. Artificial intelligence extracting information from inbound paper documents.

Implementing just one of those solutions is a challenge. Taking advantage of the capabilities of those technologies requires transforming digital and production workflows. In most cases, print and mail professionals will need to venture far outside their comfort zones.

When I started as a mail clerk in the early 1980s, postage meters were clumsy mechanical devices. We’d use a fan scale to determine postage, and then turn dials by hand to set the amount. For postage refills, I’d pack the meter into a plastic case, and lug it to the post office .With a check in hand, wait in line for a window clerk, who would break the lead inspection seal, reset the meter, attach a new seal, and hand it back.

I was a mail center supervisor when “postage by phone” refills were announced, and scales were integrated with the meters. Several years later, electronic information-based indicia (IBI) meters became mandatory. Meters were then connected to the internet, allowing for remote monitoring and management. Instead of static slugs, users could add digital messages using their meters.