Trends in Print and Mail

The Berkshire Company Blog

Aggressive Address Management is Essential to Mailing Success

Posted by Mark Fallon on Oct 20, 2020 6:00:00 AM

Last month, the United States Postal Service (USPS) filed a notice in the Federal Register of their intent to update address standards for mailers. In addition to aligning the address database product cycle with other mailing products, the proposal calls for more frequent updating of mailing addresses. Effective July 1, 2021, the period for coding addresses for automation and carrier route mailings will be reduced from 90 days to 60 days before the mailing date.

This is a reasonable standard and should be embraced by business mailers.

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United States Postal Service / Operations Management / USPS / U.S. Postal Service / address management

The Postal Service Isn't Broke; They Need a Bailout Anyway

Posted by Mark Fallon on Sep 7, 2020 4:00:48 PM


In my decades of working in the mailing industry, there’s never been as much public interest in the US Postal Service (USPS) as there is right now. I remember the headlines of 1970, but that’s because my father was a postal worker. I was just a kid and didn’t appreciate the situation.

50 years later, the situation is different. My business – and the businesses of my customers – are tied to the fate of the USPS. The pandemic has hit the mailing industry hard, with massive declines in volumes. News websites and social media are awash with stories about mounting losses and substantial delivery delays. The importance of vote-by-mail in the upcoming election has further politicized the situation.

The financial situation of the USPS is bad.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Vote by mail / Postmaster General

The Self-Inflicted Troubles of the Postmaster General

Posted by Mark Fallon on Aug 10, 2020 4:00:00 AM

It’s been eight weeks since Mr. Louis DeJoy began his service as the 75th Postmaster General (PMG) of the United States and Chief Executive Officer of the United States Postal Service (USPS). In that short period of time, he’s done something his recent predecessors could not – have the Congress and the Press shine a spotlight on the USPS.

However, the coverage is around 99.76% negative.

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United States Postal Service / USPS / U.S. Postal Service / Leadership / Vote by mail / Postmaster General

Postmaster General DeJoy Should Know Silence Isn’t Golden

Posted by Mark Fallon on Jul 20, 2020 1:17:52 PM


Last month, Mr. Louis DeJoy began his service as the 75th Postmaster General (PMG) of the United States and Chief Executive Officer of the United States Postal Service (USPS). On his first day in office, PMG DeJoy released a video praising USPS employees and recognizing outgoing PMG Megan Brennan. It was an upbeat message that was received well by employees and customers alike.

There have been no public statements by PMG DeJoy since then. Just silence.

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United States Postal Service / USPS / U.S. Postal Service / Postage Rates / Leadership / Postal Regulatory Commission / Postmaster General

Postmasters General – Hail and Farewell

Posted by Mark Fallon on Jun 15, 2020 4:00:00 AM

On Monday, June 15, 2020, Mr. Louis DeJoy begins his service as the 75th Postmaster General (PMG) of the United States and Chief Executive Officer of the United States Postal Service (USPS). A retired executive in the logistics industry. Mr. DeJoy was the Chairman and CEO of New Breed Logistics, Inc., a contractor to the USPS for more than 25 years. The company received USPS Quality Supplier Awards from 1995 to 1998.

PMG DeJoy takes the helm at a precarious time. The USPS was already facing financial challenges before the pandemic, and the precipitous drop in mail volumes has increased operating losses. The Board of Governors has unanimously requested grants and loans totaling $84 billion from Congress. Calls for substantial legislative postal reform have grown louder.

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United States Postal Service / USPS / U.S. Postal Service / Postmaster General

Vote By Mail – Process Integrity and Visibility

Posted by Mark Fallon on May 4, 2020 4:30:00 AM


With the current pandemic, there’s been a renewed call for more states to offer voting by mail. Not as an exception to voting in person, but as the preferred method for elections. There are already five states that conduct elections entirely by mail: Colorado, Hawaii, Oregon, Washington and Utah. 21 other states allow voting by mail for certain elections. Expansion of voting by mail seems to be a natural progression.

Election authorities must take action to ensure integrity and visibility throughout the process. That includes a high-integrity production system for printing and mailing, plus using the US Postal Service (USPS) Informed Platform for mailing and receiving ballots.

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Mail Security / United States Postal Service / USPS / U.S. Postal Service / Quality Control / mail / Vote by mail

BREAKING: Congress and the Press Discover that the Postal Service is in Trouble!

Posted by Mark Fallon on Apr 20, 2020 5:00:00 AM


“All legislation, all government, all society is founded upon the principle of mutual concession, politeness, comity, courtesy; upon these everything is based...” – Henry Clay, American Statesman (1777-1852)

In late March, two members of Congress released a statement that unless immediate actions were taken, the US Postal Service (USPS) would run out of cash in June 2020. Their goal was to garner support for adding $25 billion in funding for the USPS as part of the CARES act.

When the stimulus bill was passed, it included provision to allow the USPS to borrow an additional $10 billion due to the COVID-19 crisis. Interestingly, the additional debt can only be used for operating expenses and not capital investments - like new delivery vehicles.

Since that vote, there’s been an explosion of articles and television interviews about the financial struggles of the USPS. It seems that every politician has suddenly developed a sincere concern for the future of the USPS and its ability to serve our country. Similarly, reporters, columnists and pundits are writing articles and delivering commentaries about the financial insolvency of the USPS.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform

What’s a Letter?

Posted by Mark Fallon on Apr 6, 2020 9:00:00 PM


On February 7, 2020, the Postal Regulatory Commission (PRC) issued Order Number 5422 – “Advance Notice of Proposed Rulemaking to Consider Regulations to Carry Out the Statutory Requirements of 39 U.S.C. 601”. It’s a brief document – only 10 pages – that opens up significant issues around the definition of “a letter”, the U.S. Postal Service’s (USPS) monopoly to deliver letters, and the universal service obligation (USO).

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United States Postal Service / USPS / Postal Reform / Postal Regulatory Commission

When Backup Plans Need Backup Plans

Posted by Mark Fallon on Mar 23, 2020 4:30:00 AM


On Sunday, I received an email from a client concerned about his disaster recovery plans. In the first line of his message, he acknowledged it was the weekend and added, “Unfortunately my brain won’t allow me to take too much time off!”

We then exchanged some emails and texts, with plans for a call on Monday morning to review his options. I know he didn’t want to bother me on a Sunday, but he had to start working on the problem as soon as possible.

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Mail Security / Strategy / Leadership / mail / disaster recovery / business continuity

Our Unique American Institution

Posted by Mark Fallon on Mar 9, 2020 5:00:00 AM

The Lexington Institute hosted a Capitol Hill Conference on Postal Reform. 
On Friday, March 6, 2020, The Lexington Institute hosted a Capitol Hill Conference on Postal Reform. With a packed room of legislative aides, mailing industry professionals and interested individuals, 12 speakers shared ideas on what has worked, what has failed, and what should be considered to reform the United States Postal Service (USPS).

The roster included:

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United States Postal Service / USPS / Postal Reform / Postal Regulatory Commission