Trends in Print and Mail

The Berkshire Company Blog

The Threat of Second Guessing

Posted by Mark Fallon on Mar 19, 2019 5:01:00 AM


“True understanding comes from reflecting on your own experience. You are your own best teacher.” - Warren Bennis

Buyer’s remorse. Monday morning quarterbacking. Second-guessing.

Whatever you call it, we’ve all been guilty of wondering “what should I have done differently?” Especially when our plans don’t turn out as we expected. And if we aren’t careful, dwelling on our missteps can prevent us from succeeding in the present. And the future.

Reflection after something goes wrong is a good idea. We should analyze our mistakes, and determine how to prevent them from recurring. A good process is to write down what occurred, and what we were thinking as we made key decisions. In light of the actual outcome, we can uncover flaws in our methods and ensure that we don’t repeat our mistakes.

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Operations Management / Strategy / Leadership

Planning for the Future When Buying for Today

Posted by Mark Fallon on Feb 25, 2019 12:21:23 PM


The technology used in the print and mail industry is changing rapidly. Every year, equipment speed and capability is improving. It’s challenging to buy for the present and keep an eye towards the future. So how do we solve today’s issues and prepare for tomorrow’s needs?

There are 4 key principles to follow when buying and planning:

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Operations Management / Technology / Outsourcing / Strategy / Purchasing

Become a Positive Deviant

Posted by Mark Fallon on Feb 4, 2019 10:37:26 AM


As my clients know, I’m a fan of Dr. Atul Gawande, the surgeon and writer. At one point in almost every engagement, I hand the manager a copy of Dr. Gawande’s The Checklist Manifesto – a book that explains the importance and effectiveness of using checklists. If pilots and doctors can use checklists to prevent errors, so can we who work in the print-mail industry.

I recently read one of Dr. Gawande’s earlier books – Better: A Surgeon's Notes on Performance. He shares his lessons learned as a young intern, the struggles encountered as a volunteer dispensing vaccine in India, and his thoughts on accountability. The decisions we make every day impact ourselves and our professions.

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Operations Management / Technology / Strategy

Powerful Plans

Posted by Mark Fallon on Sep 18, 2018 5:01:00 AM

“Plans are useless after the first shot is fired.” – Military Adage (attributed to Napoleon Bonaparte)

I’m a strong proponent of planning – project plans, budget plans, travel plans. Even weekend plans. Schedules and plans help me accomplish my goals. However, most plans have to be changed as soon as the action begins.

So, if I can’t always follow the plans I develop, then why plan at all?

Good plans include key elements that remain in place even when the plan changes, due to unforeseen events. These key elements are:

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Operations Management / Strategy

CAPS is Dead, Long Live EPS

Posted by Mark Fallon on Jul 24, 2018 7:33:49 AM

In February 2018, the United States Postal Service (USPS) announced the launch of their new Enterprise Payment System (EPS). As the USPS demonstrates in the below chart, EPS will bring together payments for all types of postal expenses.

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Strategy / USPS / U.S. Postal Service

Print-Mail Service Providers: The Top Pitfalls to Avoid in Your Contract

Posted by Mark Fallon on Mar 20, 2018 5:01:00 AM




When you sort the pieces that arrived in your mailbox today, take a good look at the return addresses. Most of the mail you received wasn’t printed by the company whose name appears in the upper left-hand corner. Instead, it was manufactured – and probably mailed – by a print-mail service provider (PSP).

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Industry Vendors / Outsourcing / Strategy

Designing a Mail Center – Key Principles and Concepts

Posted by Mark Fallon on Feb 7, 2018 5:00:00 AM



There are diverse types of mail centers ranging from small inbound operations staffed by 3 employees to large production operations that print and mail a million pieces a day. No matter what type of work you process, the layout and design of your mail center has a direct impact on your effectiveness and efficiency.

The 5 key principles and concepts when designing a mail center are:

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Mail Security / Operations Management / Strategy

The Unstoppable Move to Less Paper, and the Upcoming Upheaval of the Mailing Industry

Posted by Mark Fallon on Dec 12, 2017 6:30:12 PM



Roaming through a used book store, I came across "Writing with a Word Processor" by William Zinsser. Written in 1983, the book chronicles Zinsser teaching himself how to use an IBM Displaywriter – one of the first office word processors. More than just a look back to the adoption of modern technology, the book provides some insight to what we can expect in the future – less paper.

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Industry Vendors / Operations Management / Technology / Outsourcing / Strategy

You Can’t See the Big Picture If You Have Tunnel Vision

Posted by Mark Fallon on Jun 13, 2017 5:00:00 AM

“You've got to think about big things while you're doing small things, so that all the small things go in the right direction." - Alvin Toffler

There are many business books that emphasize “focus”. Focus on your strengths. Focus on your core business. Focus Daniel-san. Okay, that last phrase was from “The Karate Kid” movie, but the message is the same one many consultants and gurus exhort to their customers and audiences.

But what happens if you’re too focused? People may direct so much attention on a particular problem, and miss everything else. If you have tunnel vision, you can’t the big picture.

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Operations Management / Strategy

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The Berkshire Company improves business processes in your print & mail operations, helping you solve real problems.

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