Trends in Print and Mail

Thanks to technology, we have more ways to communicate than ever before. Then why do we still have a problem getting our message across?

The most common problem is choosing the right medium for your message. Instead of capitalizing on technology's ability to foster closer relationships, we use technology to distance ourselves from others: leaving voicemails instead of having a conversation; sending broadcast emails instead of holding a meeting; or posting a notice on a website instead of distributing the information to everyone concerned.

Are you using the wrong medium for your messages?

“Plans are useless after the first shot is fired.” – Military Adage (attributed to Napoleon Bonaparte)

I’m a strong proponent of planning – project plans, budget plans, travel plans. Even weekend plans. Schedules and plans help me accomplish my goals. However, most plans have to be changed as soon as the action begins.

So, if I can’t always follow the plans I develop, then why plan at all?

Good plans include key elements that remain in place even when the plan changes, due to unforeseen events. These key elements are:

“First ask yourself: What is the worst that can happen? Then prepare to accept it. Then proceed to improve on the worst.” – Dale Carnegie

In the Summer of 1997, I was the Assistant Vice President of Mail Services at State Street Corporation in Boston. My team was responsible for inbound and outbound mail for the Greater Boston area. That included shipping out hundreds of overnight packages each day – the bulk of those were handed off to United Parcel Service (UPS).

Growing up, I never heard my mother say, "Why can't you be more like your brother?" And I'm not an only child. I'm the second youngest of 10 kids.

My mother recognized each of us as individuals with different talents and skills. For some, it was school. For some, music. For others, sewing and crafts. For some, sports – no stars, but we made the team.

The Berkshire Company is excited to announce the publication of the 2018 edition of our popular eBook - 110 Tips to Improve Your Mail Center.

There are diverse types of mail centers ranging from small inbound operations staffed by 3 employees to large production operations that print and mail a million pieces a day. No matter what type of work you process, the layout and design of your mail center has a direct impact on your effectiveness and efficiency.

The 5 key principles and concepts when designing a mail center are:

A new administration and a new congress took office in 2017. Along with those changes, there was a brief hope for legislative reform when a joint bill was passed by the House Oversight and Government Reform Committee. As the President and the Senate majority are from the same party, perhaps nominees to the U.S. Postal Service (USPS) Board of Governors would be approved.

However, the legislation has since stalled and the Senate hasn’t scheduled any hearings on the nominees. Letter mail volumes – for both First Class Mail and USPS Marketing Mail – have declined. The Postal Regulatory Commission (PRC) announced their findings and proposed rulemaking after completing the mandatory 10-year review of the system for regulating postage rates for Market Dominant products – and the responses from industry and USPS leadership have been negative. Mergers and acquisitions of service providers continue at a brisk pace.

Roaming through a used book store, I came across "Writing with a Word Processor" by William Zinsser. Written in 1983, the book chronicles Zinsser teaching himself how to use an IBM Displaywriter – one of the first office word processors. More than just a look back to the adoption of modern technology, the book provides some insight to what we can expect in the future – less paper.

My bank gave me a choice – receive my monthly statement online, or pay a fee for a paper copy. For my car loan, the interest rate would be a point lower if I accepted automatic withdrawal and online notices. My utility company prints a request on every bill – and envelope – to pay electronically. As a consultant, I’ve seen several clients in these industries replace physical mail with digital documents.

One industry that has trailed on the move to digital has been healthcare – both providers and payers. Challenges include systems integration, member and patient preferences, and of course, federal and state regulations. Due to interpretations of the Affordable Care Act, many healthcare companies saw an increase in their volumes of physical mail beginning in 2013.

Until recently.

On Friday, October 6, 2017, the U.S. Postal Service (USPS) filed the rate case for Market Dominant products with the Postal Regulatory Commission (PRC). Set to go into effect on January 21, 2018, the new rates represent about a 1.9% increase over the current prices for mailing, or “Market Dominant” products and 3.9% increases for shipping, or “competitive” products.


Interestingly, this price increase comes in the absence of both a Board of Governors (Board) and the anticipated PRC review of the ratemaking process.