Trends in Print and Mail

The Berkshire Company Blog

Mark Fallon

Mark M. Fallon is President & CEO of The Berkshire Company, a consulting firm specializing in mail and document processing strategies. The company develops customized solutions integrating proven management concepts with emerging technologies to achieve total process management.

Recent Posts

The US Postal Service 5-Year Strategic Plan – Still No Plan

Posted by Mark Fallon on Jan 20, 2020 3:25:05 PM



Last April, during a House Oversight Committee hearing, Representative Mark Meadows (R-North Carolina) took Postmaster General (PMG) Brennan to task for not delivering a 10-year strategic plan to Congress that was promised to be handed over in January. A second delivery date was also missed. The congressman was not happy.

Representative Meadows had worked with his Democrat colleagues to draft bi-partisan postal reform bills. As he said, the PMG’s actions were turning an advocate into an adversary. At the end of the discussion, the Committee Chair, the late Representative Elijah Cummings, directed that the plan be delivered to the committee no later than July.

At that summer’s Mailers' Technical Advisory Committee (MTAC) meeting, PMG Brennan was asked when the strategic plan would be published. The PMG said that the Oversight Committee had the plan, and that it would be released to the industry “in due time”.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Postage Rates / mail / Postal Regulatory Commission

Implementing the US Postal Service 2020 Rate Changes

Posted by Mark Fallon on Jan 13, 2020 5:00:00 AM

On Sunday, January 26, 2020, the new US Postal Service (USPS) postage rates and rules go into effect, so mailers need to act now to be properly prepared. For most mailers, the first day of mailing under the new rates will be Monday, January 27, 2020.

This rate case was announced on October 9, 2019. Set to go into effect on January 26, 2020, the new rates represent about a 1.9% increase over the current prices for mailing, or “Market Dominant” products and about a 4% increases for shipping, or “competitive” products.

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United States Postal Service / U.S. Postal Service / Postal Reform / Postage Rates / mail / Postal Regulatory Commission

5 Postal and Print Issues for 2020

Posted by Mark Fallon on Dec 30, 2019 8:53:17 AM


It’s impossible to predict the future, but when there are storm clouds in the sky, you can be pretty sure it’s going to rain. Lightning and downpours can be seen in the distance, inching their way forward. We brace for the worst.

Of course, a good rain helps farmers grow crops. Watersheds and aquifers are refreshed, increasing the supply of clean water for our homes. Grasslands and forests are rejuvenated, staving off brutal fires.

There are clouds in the skies for the print-mail industry.

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Industry Vendors / Strategy / USPS / U.S. Postal Service / Postage Rates / NPF / mail / Postal Regulatory Commission / print

Huddle Up!

Posted by Mark Fallon on Dec 2, 2019 6:30:32 AM


Before every play, a football team forms a huddle to call the next plan of action. In the best teams, players give feedback about what they’re seeing on the field, so the quarterback has the best information possible to make the right decision. When they break, everyone knows the objective, and their role in helping achieve that objective.

In businesses, teams should follow a similar pattern. At the start of each day, or shift, everyone on the team should come together for a briefing. We call this “the daily huddle”. It works for all types of organizations, and is especially helpful for print and mail operations.

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Operations Management / Leadership / mail / print

The Clock is Ticking for the US Postal Service

Posted by Mark Fallon on Nov 17, 2019 5:00:00 PM


There wasn’t a lot of good news for the U.S. Postal Service (USPS) last week. The proposed rates for 2020 have been returned from the Postal Regulatory Commission (PRC), the losses for the last fiscal year were higher than expected, and the search for the next Postmaster General (PMG) is formally announced amidst uncertainty.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Leadership / Postal Regulatory Commission

The First Postal Rate Change for 2020

Posted by Mark Fallon on Nov 4, 2019 9:27:47 AM

On October 9, 2019, the United States Postal Service (USPS) filed R2020-1: Notice of Market-Dominant Price Change. The Postal Regulatory Commission (PRC) will now review the rates to ensure they’re in compliance with the relevant statutes. The expected implementation of the new rates is on January 26, 2020.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Postage Rates / Leadership / mail / Postal Regulatory Commission

New Leadership for the United States Postal Service

Posted by Mark Fallon on Oct 21, 2019 5:15:00 AM


The United States Postal Service (USPS) needs a new Postmaster General.

After 33 years of service with the USPS, Postmaster General (PMG) Megan Brennan is retiring. The 74th, and first female PMG, Ms. Brennan has led the USPS through a rocky few years. Most notably, she had no Board of Governors for over 18 months.

With her retirement comes an opportunity to bring new leadership to the USPS. That leader has to be willing to lead a government agency with over 600,000 employees, have a firm grasp of logistics, deal with unforeseen challenges and competitors, and react to a consistently changing landscape. Add to that congressional oversight that is often driven by politics instead of sound management, plus an executive branch that wants to privatize the organization.

Where do you find a leader willing to take on these challenges? Where do you find leaders who’ve led institutions of a comparable size? Where would you find someone whose organization has gone through such significant changes during tumultuous times?

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United States Postal Service / USPS / U.S. Postal Service / mail

USPS Board of Governors – Silence Isn’t Golden

Posted by Mark Fallon on Oct 7, 2019 3:34:07 PM

In August, the Senate approved three nominees to the US Postal Service (USPS) Board of Governors (Board), bringing the total number of appointed governors to 5, meaning that the Board now has a quorum for the first time since 2014. There was considerable anticipation towards their first meeting, scheduled for October 3, 2019.

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United States Postal Service / USPS / U.S. Postal Service / Postal Reform / Postage Rates / Postal Regulatory Commission

Workflow Change is Hard and Necessary

Posted by Mark Fallon on Sep 23, 2019 8:54:34 AM



Production inkjet presses. File-managed processing with job and piece level tracking. Seamless acceptance for full-service Intelligent Mail barcode mailings. Artificial intelligence extracting information from inbound paper documents.

Implementing just one of those solutions is a challenge. Taking advantage of the capabilities of those technologies requires transforming digital and production workflows. In most cases, print and mail professionals will need to venture far outside their comfort zones.

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Operations Management / Technology / Strategy / USPS / Digital / U.S. Postal Service / Quality Control / mail

Mailers, Large and Small, Should Attend Postal Customer Council Events

Posted by Mark Fallon on Sep 9, 2019 10:05:04 AM


For most people in the mailing industry, involvement with their local Postal Customer Council (PCC) has been a key component to their success. Industry members have the opportunity to learn from the US Postal Service (USPS) and their peers from other companies.

However, PCCs are an underutilized resource by larger mailers. There’s a misconception that PCCs are only for small to mid-sized mailers. After all, large companies have representatives on the Mailers Technical Advisory Committee (MTAC) and have USPS sales representatives assigned to their accounts. With these resources, the advantage of local PCCs are often overlooked.

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United States Postal Service / Postal Customer Council / U.S. Postal Service

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