Trends in Print and Mail

In less than 9 weeks, leaders in the mailing industry will be gathering at the National Postal Forum (NPF) – April 26-29, 2020 at the beautiful Orlando World Center Marriott in Orlando, Florida.

The mailing industry continues to evolve, and mailing professionals need to stay informed to be successful. At the NPF, that knowledge may be gained in educational sessions, from the vendors in the exhibit hall, or from fellow professionals in the many networking opportunities. Different paths that all lead to success on the journey to innovation.

Last April, during a House Oversight Committee hearing, Representative Mark Meadows (R-North Carolina) took Postmaster General (PMG) Brennan to task for not delivering a 10-year strategic plan to Congress that was promised to be handed over in January. A second delivery date was also missed. The congressman was not happy.

Representative Meadows had worked with his Democrat colleagues to draft bi-partisan postal reform bills. As he said, the PMG’s actions were turning an advocate into an adversary. At the end of the discussion, the Committee Chair, the late Representative Elijah Cummings, directed that the plan be delivered to the committee no later than July.

At that summer’s Mailers' Technical Advisory Committee (MTAC) meeting, PMG Brennan was asked when the strategic plan would be published. The PMG said that the Oversight Committee had the plan, and that it would be released to the industry “in due time”.

On Sunday, January 26, 2020, the new US Postal Service (USPS) postage rates and rules go into effect, so mailers need to act now to be properly prepared. For most mailers, the first day of mailing under the new rates will be Monday, January 27, 2020.

This rate case was announced on October 9, 2019. Set to go into effect on January 26, 2020, the new rates represent about a 1.9% increase over the current prices for mailing, or “Market Dominant” products and about a 4% increases for shipping, or “competitive” products.

There wasn’t a lot of good news for the U.S. Postal Service (USPS) last week. The proposed rates for 2020 have been returned from the Postal Regulatory Commission (PRC), the losses for the last fiscal year were higher than expected, and the search for the next Postmaster General (PMG) is formally announced amidst uncertainty.

On October 9, 2019, the United States Postal Service (USPS) filed R2020-1: Notice of Market-Dominant Price Change. The Postal Regulatory Commission (PRC) will now review the rates to ensure they’re in compliance with the relevant statutes. The expected implementation of the new rates is on January 26, 2020.

The United States Postal Service (USPS) needs a new Postmaster General.

After 33 years of service with the USPS, Postmaster General (PMG) Megan Brennan is retiring. The 74th, and first female PMG, Ms. Brennan has led the USPS through a rocky few years. Most notably, she had no Board of Governors for over 18 months.

With her retirement comes an opportunity to bring new leadership to the USPS. That leader has to be willing to lead a government agency with over 600,000 employees, have a firm grasp of logistics, deal with unforeseen challenges and competitors, and react to a consistently changing landscape. Add to that congressional oversight that is often driven by politics instead of sound management, plus an executive branch that wants to privatize the organization.

Where do you find a leader willing to take on these challenges? Where do you find leaders who’ve led institutions of a comparable size? Where would you find someone whose organization has gone through such significant changes during tumultuous times?

In August, the Senate approved three nominees to the US Postal Service (USPS) Board of Governors (Board), bringing the total number of appointed governors to 5, meaning that the Board now has a quorum for the first time since 2014. There was considerable anticipation towards their first meeting, scheduled for October 3, 2019.

For most people in the mailing industry, involvement with their local Postal Customer Council (PCC) has been a key component to their success. Industry members have the opportunity to learn from the US Postal Service (USPS) and their peers from other companies.

However, PCCs are an underutilized resource by larger mailers. There’s a misconception that PCCs are only for small to mid-sized mailers. After all, large companies have representatives on the Mailers Technical Advisory Committee (MTAC) and have USPS sales representatives assigned to their accounts. With these resources, the advantage of local PCCs are often overlooked.

On Thursday, August 1, 2019, the Senate approved three more nominees to the US Postal Service (USPS) Board of Governors (Board). John Barger, Ron Bloom and Roman Martinez IV bring the total number of appointed governors to 5, meaning that the Board now has a quorum for the first time in almost 5 years.

Yay.

Maybe.

Last week, I attended the US Postal Service (USPS) Mailers Technical Advisory Committee (MTAC) open session in Washington DC. There was no “groundbreaking news” from the USPS leadership, but there were some positive updates on several initiatives.