Trends in Print and Mail

On Sunday, January 26, 2020, the new US Postal Service (USPS) postage rates and rules go into effect, so mailers need to act now to be properly prepared. For most mailers, the first day of mailing under the new rates will be Monday, January 27, 2020.

This rate case was announced on October 9, 2019. Set to go into effect on January 26, 2020, the new rates represent about a 1.9% increase over the current prices for mailing, or “Market Dominant” products and about a 4% increases for shipping, or “competitive” products.

It’s impossible to predict the future, but when there are storm clouds in the sky, you can be pretty sure it’s going to rain. Lightning and downpours can be seen in the distance, inching their way forward. We brace for the worst.

Of course, a good rain helps farmers grow crops. Watersheds and aquifers are refreshed, increasing the supply of clean water for our homes. Grasslands and forests are rejuvenated, staving off brutal fires.

There are clouds in the skies for the print-mail industry.

There wasn’t a lot of good news for the U.S. Postal Service (USPS) last week. The proposed rates for 2020 have been returned from the Postal Regulatory Commission (PRC), the losses for the last fiscal year were higher than expected, and the search for the next Postmaster General (PMG) is formally announced amidst uncertainty.

On October 9, 2019, the United States Postal Service (USPS) filed R2020-1: Notice of Market-Dominant Price Change. The Postal Regulatory Commission (PRC) will now review the rates to ensure they’re in compliance with the relevant statutes. The expected implementation of the new rates is on January 26, 2020.

The United States Postal Service (USPS) needs a new Postmaster General.

After 33 years of service with the USPS, Postmaster General (PMG) Megan Brennan is retiring. The 74th, and first female PMG, Ms. Brennan has led the USPS through a rocky few years. Most notably, she had no Board of Governors for over 18 months.

With her retirement comes an opportunity to bring new leadership to the USPS. That leader has to be willing to lead a government agency with over 600,000 employees, have a firm grasp of logistics, deal with unforeseen challenges and competitors, and react to a consistently changing landscape. Add to that congressional oversight that is often driven by politics instead of sound management, plus an executive branch that wants to privatize the organization.

Where do you find a leader willing to take on these challenges? Where do you find leaders who’ve led institutions of a comparable size? Where would you find someone whose organization has gone through such significant changes during tumultuous times?

In August, the Senate approved three nominees to the US Postal Service (USPS) Board of Governors (Board), bringing the total number of appointed governors to 5, meaning that the Board now has a quorum for the first time since 2014. There was considerable anticipation towards their first meeting, scheduled for October 3, 2019.

Production inkjet presses. File-managed processing with job and piece level tracking. Seamless acceptance for full-service Intelligent Mail barcode mailings. Artificial intelligence extracting information from inbound paper documents.

Implementing just one of those solutions is a challenge. Taking advantage of the capabilities of those technologies requires transforming digital and production workflows. In most cases, print and mail professionals will need to venture far outside their comfort zones.

For most people in the mailing industry, involvement with their local Postal Customer Council (PCC) has been a key component to their success. Industry members have the opportunity to learn from the US Postal Service (USPS) and their peers from other companies.

However, PCCs are an underutilized resource by larger mailers. There’s a misconception that PCCs are only for small to mid-sized mailers. After all, large companies have representatives on the Mailers Technical Advisory Committee (MTAC) and have USPS sales representatives assigned to their accounts. With these resources, the advantage of local PCCs are often overlooked.

When I started as a mail clerk in the early 1980s, postage meters were clumsy mechanical devices. We’d use a fan scale to determine postage, and then turn dials by hand to set the amount. For postage refills, I’d pack the meter into a plastic case, and lug it to the post office .With a check in hand, wait in line for a window clerk, who would break the lead inspection seal, reset the meter, attach a new seal, and hand it back.

I was a mail center supervisor when “postage by phone” refills were announced, and scales were integrated with the meters. Several years later, electronic information-based indicia (IBI) meters became mandatory. Meters were then connected to the internet, allowing for remote monitoring and management. Instead of static slugs, users could add digital messages using their meters.

On Thursday, August 1, 2019, the Senate approved three more nominees to the US Postal Service (USPS) Board of Governors (Board). John Barger, Ron Bloom and Roman Martinez IV bring the total number of appointed governors to 5, meaning that the Board now has a quorum for the first time in almost 5 years.

Yay.

Maybe.