Trends in Print and Mail

It begins 2 months from today, so now’s the time to get tuned up for the starting line of the 2019 National Postal Forum (NPF) – May 5 - 8, 2019 in exciting Indianapolis, IN.

Savvy businesses know that physical mail is a critical component to driving their success. Now more than ever, it’s not “either physical or digital”, it’s “physical AND digital” communication to connect to your customers. Whether statements, direct mail or catalogues, consumers want omnichannel routes, so they can choose the path that works best for them.

On Sunday, January 27, 2019, the new US Postal Service (USPS) postage rates and rules go into effect, so mailers need to take action to be properly prepared. For most mailers, the first day of mailing under the new rates will be Monday, January 28, 2019.

W.H. Fallon - US Army Air Corps - US Postal Service

Last week, I attended the Mailers Technical Advisory Committee (MTAC) open session. David Williams, US Postal Service (USPS) Chief Operating Officer gave his quarterly operations update. In addition to the good news of performance during the recent election cycle and planning for the upcoming holiday season, Mr. Williams talked about USPS actions during two recent disasters – Hurricane Michael and the wildfires in California.

On Wednesday. November 14, 2018, the U.S. Postal Service (USPS) reported the financial results for Fiscal Year 2018 (October 2017 – September 2018). As expected, the USPS reported an operating loss. The reported controllable loss was $1.95 billion, or approximately 2.62% of controllable expenses.

The day before, the Postal Regulatory Commission (PRC) approved the new postage rates for 2019. The new rates represent about a 2.5% overall increase over the current prices for mailing, or “Market Dominant” products. In other words, next year’s increase won’t even cover the previous year’s operating loss.

In October 2001, an unknown terrorist sent envelopes containing anthrax through the US Postal Service (USPS). The intended targets were news broadcasters and elected officials. One envelope was misdirected, and ended up at the State Department, where several employees were seriously injured.

17 years later, another terrorist is using the mail to attack people. Instead of anthrax, pipe bombs were sent to a cable news company, past presidents and elected officials. One package was misdelivered to the return address on the envelope – the local office of a congresswoman.

On Thursday, October 11, 2018, the U.S. Postal Service (USPS) filed the rate case for Market Dominant products with the Postal Regulatory Commission (PRC). Set to go into effect on January 27, 2019, the new rates represent about a 2.5% overall increase over the current prices for mailing, or “Market Dominant” products.

Despite the headlines appearing on news websites, this isn’t “the biggest rate increase”. For many mailers the increase is lower than expected. While retail customers may have “sticker shock” on the 10% increase on stamps, the nickel increase allows the USPS to achieve the “simplicity of structure” of pricing. Plus, second ounce rates go down, flats pricing stays flat, as do postcards.

At a time when the U.S. Postal Service (USPS) is struggling with declining volumes, someone at that organization has decided that one answer is to create additional restrictions on what could be mailed at Marketing Mail rates.

Each spring, mailers gather at the National Postal Forum, and every fall brings the spotlight to Postal Customer Councils (“PCCs”), culminating in National PCC week, which takes place September 24 – 28, 2018.

In February 2018, the United States Postal Service (USPS) announced the launch of their new Enterprise Payment System (EPS). As the USPS demonstrates in the below chart, EPS will bring together payments for all types of postal expenses.